Notes from telephone conversation with Steve Schueth, March 6, 2007:

Most people look at SROI in terms of outcomes. Example: number of homes
built, number of people with improved access to shelter, number of people
off of the streets, etc.

Its about the hard numbers.

To describe OUR SROI, we should look through the specific lens of our
company--our business. The impact that WE will make/are making should be
MORE than noticeable. It should be "impressive".

Two sides of coin:
1) Revenue Generation>>>Quantitative
2) SROI - "Building Community">>>Qualitative

Question to ask: What are the investors looking for?
#1) A good deal. A competitive FROI. The company should stand on its own.
>all of #1 regardless of the SROI!
& #2) Out of four or five good #1/FROI type companies---THE DIFFERENTIATOR COULD BE THE SROI!!!

We should differentiate ourselves from other investments by way of our
social return.

Some aspects of SROI:
*Building communities of like minded people
*Power of numbers
*Platform to enhance the creation and maintenance of various SROI

There aren't any specific methods for doing SROI that stand out, nor are
there any specific examples of companies that have designed their SROI in
a way that stand out.

-To get an overview idea, look through the environmental and
sustainability reports and piecemill the different aspects together...etc.
-Call the Social Investment Forum

If we created a model for this (designing and measuring SROI), it would be
a "major contribution".