IRIS believes in building relationships based on common values, intentions, and goals. The following list of value words has evolved over the last several years. It represents the shared values and visions of the people who make up the IRIS team. Our goals represent what the IRIS team would like to contribute to our clients and collaborative partners. We view our goals as a map to future achievements, and as an articulation of benchmarks we envision the future to hold.

IRIS' Core Values Are:

Authenticity	Being Present	Humility	Sense of Urgency
Forward Thinking	Diversity	Sustainability	Integrity
Fun	Openness	Justice	Honesty
Collaboration	Cooperation	Healing	Caring
Compassion	Self Awareness	Sharing	Empowerment
Transparency	Accountability	Safety	Love
Listening	Healthy Living	Dialogue	Transformation
Equality	Relationships	Revealing	Living Systems
Humor	Participatory Development	Sustenance	Self Sufficiency
Courage	Dignity	Imagination	Advocacy

IRIS' Goals Include To:

◆ create and implement an improved business model, one that is more transparent and addresses all stakeholders’ needs fairly

◆ contribute to the building of an infrastructure for future sustainable ways of living that embrace ethical and loving relationship dynamics

◆ provide data for all information and communication interface needs: content, commerce, communication and community

◆ generate co-creative empowerment with our clients in a variety of ways

◆ increase people’s literacy in general and specifically with information age data management

◆ empower our clients in a variety of ways

◆ generate new opportunities

◆ address the needs of people in the developing world

◆ work with the shifting power dynamics between consumers and producers

◆ facilitate shared power

◆ help to improve people’s outlook about the future

◆ develop people’s comfort with smart machines that can assist us

◆ engage with breakthrough concepts and materials

◆ be transformative

◆ add to the development of theory and foster needed innovations

◆ accommodate a fair and balanced wage allocation from the lowest paying positions to the highest

◆ participate in the regeneration and healing of stressed relationships and relationship dynamics; intrinsically, relationally and globally